MARKETING TO PREFORECLOSURES FOR INVESTORS

Get Incredible Deals by Marketing to Preforeclosures

Marketing to preforeclosures is very similar for both investors and Realtors. The major difference is the content of the letters and postcards that you send. You as investors are looking to buy pre foreclosure homes and Realtors®, of course, are interested in selling them. Both groups should also consider adding to your income by performing the services of a loss mitigation expert. Effective preforeclosure marketing is a necessity for investors who are interested in getting involved in the pre foreclosure homes area of real estate? The two types of properties to market to are pre foreclosure homes with equity and short sales with no equity. In both cases, you can get incredible deals.

Pre Foreclosure Lists

You will need to get a list of owners of both short sale properties and pre foreclosure homes with equity before you can begin marketing to pre foreclosures. The very best pre foreclosure lists are available for a free trial from both RealtyTrac.com and ForeclosureS.com.

Preforeclosure Marketing

Once you have your list of pre foreclosure leads, you'll have to decide how to contact them. Pre foreclosure homeowners can be very difficult to contact. Many times they won't answer the phone or door because they're trying to avoid all the creditors that are attempting to contact them.

Methods of Marketing to Preforeclosures

Here are a few of the most common methods of marketing to preforeclosures that work:

Implement a direct mail campaign. You can choose how much to spend by controlling the number of homeowners on your pre-foreclosure lists to mail to.

Call the homeowners after accessing their phone number through one of the reverse phone directories. Make sure the numbers are NOT on the Federal or State Do Not Call lists. The fines for calling numbers on these lists are very substantial.

Put out pvc Bandit Signs on every corner. Print Don't Lose Your Home to Foreclosure! and your phone number and office id on the signs. Make sure that you don't violate any local laws regarding bandit signs. Many localities have strict regulations and fines for breaking these regulations can be hefty. Check with your local government before installing any signs.

Place flyers on cars and doors. This can be very time consuming, but it's free.

Knock on the seller's door. Personal contact can be very effective if you can get them to open the door. Try to build rapport with the homeowner.

Run an ad in your local Thrifty Nickel or other inexpensive paper to run ads in. You can reach many people, but it is one of the more expensive marketing efforts.

You'll need to test all of the above pre foreclosure marketing methods to see which works best for you. The most popular, most productive method is usually proven to be the direct mail campaign.

If you want more information on whether you really should try to save your home you can find out here.